About Dana

When Dana was young, she had a deep fascination for the occult and witchcraft. Dana lived in many areas of Canada throughout her life. She has lived in Ontario and Alberta, but Squamish was her hometown, and that is where she still resides.

Dana loved witch stories, tv shows and movies during her adolescence. From Harry Potter to Mortal Instruments, she enjoyed many different fandoms. That love spurred on a passion for cosplay, where she dressed up and attended various conventions and events over the years.

Dana’s passion for witchcraft gave her the motivation to start her own business in 2021, the Essence of Witchcraft. She has been fine-tuning her incredible hand-made products over a year now, and will be coming out with even more new products and services to offer to her customers. Today, she has a beloved brand that any witch-minded person can enjoy.